How To Choose Social Media Agencies?
Conducting activities on social media is a difficult and engaging occupation. Creating a strategy, inventing content, preparing graphics, adding content, conducting communication with users of a given platform - all this can take all day. Entrepreneurs who have tried to run social media on their own know that it is not easy.
Therefore, they often decide to entrust the care of company accounts in social media to an employed specialist dedicated only to this issue, or to an external agency. While the selection of a specialist is based on a standard recruitment process, the choice of an external social media agency sometimes.
Entrepreneurs, especially those who do not move very well in social media, do not know what to ask and how to check whether this agency is the best. See how to choose a social media agency.
Bet on experience
Social media evolves every day - Facebook itself makes several changes monthly in the appearance of the ad manager and the power editor. An efficient social media agency should keep up with these changes, which, however, does not mean that it can explain their lack of experience.
Think about what you care about when ordering social media (writing posts, running advertising campaigns, etc.) and check if the social media agency you are considering working with has experience in this. The better ones should not have a problem with sharing references or showing off case studies from previous projects.
Ask for an offer carefully
Running Facebook or Instagram is a very general concept. Social media agency can understand by them adding posts or running advertising campaigns, or also conducting completely different activities, e.g. communication with people in Facebook groups. Before signing the contract, already at the stage of preliminary talks, ask what the exact offer of the marketing agency is.
Do not forget about such details as, for example, what hours they support comments and messages, what is the reaction time to them, etc. - contrary to appearances, all this will matter in later cooperation. Also, don't forget to find out what tools the agency uses for work and whether it uses any.
Meet the team that will look after your social work
Although running social channels is subject to certain rules in advance, individual approach and creativity are also important. These last two elements may not be consistent in cooperation. The idea of a social media agency for your channels may prove to be too little avant-garde or too bold, or maybe boring.
Entrusting someone with running your own social media channels is important to establish a relationship with the person, although nothing is agreed. This will make working together easier, and posts will not need to be corrected several times.
Getting to know the team that will support the channels will also improve communication. And it is necessary when running social media channels . The fast flow of messages will allow you to conduct real time marketing activities and facilitate responding to industry news.