6 Tools That Will Facilitate The Work Of Interactive Agencies
Some of the tools that the agency uses in their daily work
1. Brand Oriented
It is a tool that allows you to plan the publication of posts, edit them and comment. His most interesting feature, which most company likes to use, however, is the ability to tag individual entries in such a way that, e.g. at the end of the month, it is easy to check which of the attributes / brand values ​​have been presented in the communication. As a result, it can be seen whether they were shown evenly or whether the focus was more on a specific value, e.g. financial value of a given product.
2. Sotrender
Sotrender is an analytical tool that helps measure the effectiveness of communication in social media. Social media agency benefits from this tool because it allows you to learn in depth what is going on on e.g. Facebook during its campaigns.
3. Business Manager
Companies use Business Manager to manage profiles in social media. With its help, it conducts all communication except for planning posts. It is an interesting tool that still needs some refinement, but combines many things in a meaningful way, e.g. planning ads, access to various advertising accounts.
4. Brand24
An important activity of social media company is also monitoring the Internet using Brand24, because the work of interactive agencies in social media is not only about creating content, but also interacting with the recipients . Social media has meant that clients' contact with brands has ceased to be one-sided - we are increasingly writing about them, issuing opinions.
It is therefore important for media company to know what people are saying about the brands they support. Remember that such statements can appear all over the Internet - currently social media is not only Facebook, Instagram and Twitter.
So, when a media agency finds unflattering entries from users about its client, it can easily answer them thanks to the Internet monitoring tools. Similarly, it also responds to positive mentions. It happens that interacting takes more time or is impossible - major publishers treat agency comments as advertising for which you have to pay.
This requires an additional budget, customer acceptance and agreement with the publisher, so the time to join the discussion is longer. Despite these difficulties, knowing about all the mentions about each supported brand is crucial.
5. Slack
Companies uses Slack to manage projects and communicate within the company. Its basic advantages are simple operation and multiplatformity - it works well on computers and telephones with various operating systems, which greatly facilitates communication. Due to the fact that the structure is definitely matrix rather than hierarchical - there are no regular employees there, you work on projects managed by different people and at the same time several people can work in several projects at once - standard project tools do not check get there as well as Slack.
6. Meeting
Yes, it's not a mistake. The choice of tools used by social media company in contact with the client largely depends on their specific expectations, and in particular how they want to have an insight into the campaigns they run. Some choose Adobe Social, others prefer only a phone call - the agency is very flexible in this matter. However, nothing can replace a meeting (and a good summary of it, e.g. in an e-mail message), which is an irreplaceable tool here and although we mention it at the end, it is the most important.
We encourage you to try the mentioned tools in your company, some of them are universal enough to work in any business. We particularly invite you to take advantage of Brand24 - find people who talk about you and contact them.